Conference for Positive Marketing Feb. 5-6, 2020
The Conference for Positive Marketing will again be held in collaboration with the ANA Educational Foundation (AEF) Members Only...
M2Moms® Conference October 16-17, 2019
Session: ⃝ Real Time Insights at The Speed of Mom – Mom Powered Agile Insights Practice ⃝ Moms: Need It, Text It, Get It – AI Enabled...
7th Annual Conference for Positive Marketing
Two research groups won seed funding from the Center for Positive Marketing and the ANA Education Foundation, Februry 7-8, 2019. ...
Positive Marketing at TMRE 2015
How Positive Marketing can Improve Brands Timothy de Waal Malefyt, PhD Dawn Lerman, PhD Luke Kachersky, PhD While brands like...
Positive Marketing Scholarship in the Journal of Business Research
The Journal of Business Research’s Special Section on Positive Marketing [Volume 68, Issue 12, Pages 2443-2702 (December 2015)] consists...
Center member envisions "Strength-Based Marketing"
We're happy to share with you a powerful piece from Center member Greg Faxon. As a market researcher with a passion for positive...
John Osborn, talks with Fordham students on the "Soul of Selling"
Ever wonder who was behind AT&T’s “It’s Not Complicated” advertising campaign? A series of TV commercials that feature funny...
Marketing Professor, Marina Carnevale wins Best Paper Award
Marketing professor Marina Carnevale and her fellow researchers returned home from the 3rd International Consumer-Brand Relationship...
Meet Our 2013-2014 Executives-in-Residence: A. Salman Amin and John Osborn
The Center for Positive Marketing introduces our 2013-2014 Executives-in-Residence: A. Salman Amin and John Osborn. A. Salman Amin A....
Fordham Marketing Professor, Lerzan Aksoy, honored at Frontiers in Services Conference
Fordham Marketing Professor and Second Annual Conference for Positive Marketing Co-Chair, Lerzan Aksoy, was honored at the Frontiers in...