Amazon's Price-Checking Promotion Contributes to Short-term Consumer Welfare. But Is It Good in
We love Amazon.com's "Frustration-free Packaging," but its holiday price-checking promotion wasn't so "positive." As reported by...
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9th Conference for Positive Marketing
In February, 2022, the Center for Positive Marketing will again partner with the ANA Educational Foundation for a joint conference. One day of exciting and cutting-edge industry presentations, one day of research workshops for a select group of academics who will develop project proposals inspired by the thought-provoking issues raised the day before.
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