Center Welcomes First Student Research Fellows

The Center for Positive Marketing is proud to introduce its first Student Fellows: Ann Bobel (GBA '11), Robert Pigue (Gabelli '11) and Caitlin Zwick (Gabelli '11).

Presently an MBA student with an exemplary 4.00 average, Ann Bobel previously worked in industry as a sales and marketing assistant, served as a Graduate Assistant at Fordham and completed a Bachelor's research thesis in entomology and biodiversity. Her future plans include the pursuit of a Ph.D. in marketing. Ann's passion for and competency in research will go a long way toward advancing the Center's mission.

Robert Pigue is pursuing a B.S. in Business Administration in Fordham's Gabelli School of Business with a concentration in marketing and a minor in environmental policy. Robert united these two fields in an impressive independent study paper titled, "Environmental Consciousness: Human Motivation for Thinking Ecologically," which resonated with the concept of positive marketing.

Caitlin Zwick is pursuing a B.S. in Business Administration in the Gabelli School, with a concentration in marketing and a minor in business economics. Her name is familiar to many at Fordham as she led the revival of the Fordham Marketing Association, a chapter of the American Marketing Association that has done a lot to generate undergraduate student excitement for marketing. Caitlin believes good marketers must partner with consumers to create value, a philosophy that is certainly at home in the Center.

We are very excited to have Ann, Robert, and Caitlin join us. Their strong, independent work ethic, passion for marketing, and fresh perspectives will help advance the Center's mission.

Welcome, Ann, Robert and Caitlin!