The Power of Positive Marketing and Its Impact on the Bottom Line

Center Director Dawn Lerman addressed The CFO Alliance (http://achievenext.com/cfoa) on January 25, 2011.

'When Wal-Mart recently announced plans to reduce sodium by a quarter and cut added sugar in many of its store-branded food items, you could only wonder how finance might assist in tracking and assessing the initiative’s success. Meanwhile, the retail giant has recently vowed to require its suppliers to do the same. 'Might there be some new metric, or a variant of an existing metric, that could be helpful?" For more about The CFO Alliance: http://achievenext.com/cfoa