Pepsico Strategy: "Good for You" as well as "Fun for You"

Pepsico CEO: 'I want a larger share of your stomach.'

PepsiCo, North America's largest food and beverage company, has built its fortunes on sugary drinks and salty snacks.

Now CEO Indra Nooyi is trying to transform the company into one that makes healthier products. NBC News anchor Lester Holt goes inside a snack food giant that has a unique ability to influence what we eat and drink.

For more, tune into Pepsi's Challenge, premiering on CNBC on Thursday, November 10th at 9PM ET/PT. http://video.msnbc.msn.com/nightly-news/45227795