Conference for Positive Marketing Feb. 5-6, 2020

M2Moms® Conference October 16-17, 2019

Positive Marketing at TMRE 2015

Positive Marketing Scholarship in the Journal of Business Research

WFUV.org Spotlights Center for Positive Marketing

V-Positive: How brands help people. Report available now!

GSB launches Marketing Center

Marketing Professor, Marina Carnevale wins Best Paper Award

Marketing professor Marina Carnevale and her fellow researchers returned home from the 3rd International Consumer-Brand Relationship Colloquium Conference in Orlando, Florida with the Best Paper Award.

The presentation she made was a joint effort with colleagues Ozge Yucel-Aybat and Lauren Block, titled "The Effects of Contextual Motivations on Consumer Brand Relationships," and is currently under review at a special issue on consumer-brand relationships of the prestigious Journal of Brand Management.

To win this award, a paper must prove its value beyond mere theory. The category recognizes scholarly research that has real-world applications in business, helping to advance industry and address pertinent issues. Judges value innovative, engaging approaches.

Congratulations from the Fordham Schools of Business to Professor Carnevale and her co-authors Ozge Yucel-Aybat of Penn State-Harrisburg and Lauren Block of Baruck College-CUNY.